Photos by: Jolie Ruben

The Upper West Side just became home to Apple’s fourth shop in the five boroughs. The retailer has taken over the space previously occupied by Victoria’s Secret, and it’s architecturally unique in that it’s the only stand-alone building in the area. The sleek space resembles a modern museum with 45-foot-tall stone walls and a roof made entirely of glass. (How cool to watch it rain from the ground floor!) The basement level houses the Genius Bar and hosts workshops and one-on-one training sessions ($99), and the first floor is so huge, you could fit 11 of the Fifth Avenue store cubes inside it. Line up at 10am this Saturday and you may score one of 2,000 free adult-sized Apple T-shirts, and be among the first New Yorkers to try the shop’s new checkout system. All employees will be equipped with iPod touches that you pay on, so no more waiting in line. If you prefer to pay in cash (how passé), no problem: They’ve got cash drawers hidden beneath the computer tables. This holiday season, Apple is also offering online product reservations with no deposit, plus gift wrapping ($5) with each purchase. Stumped on what to give? Try the new Magic Mouse ($69), or a video-recording Nano ($149). 1981 Broadway at 67th St (212-209-3400, apple.com)—Corinne Mohr