To promote the new USA show White Collar (as in crimes), Thomas Pink is giving away free custom white collars (as in shirts) at Rockefeller Center today. What’s the catch? Only the wait—in a hefty line now to get measured by Pink tailors, then about ten days for the freebie to arrive in the mail. But there are several cuts, fabrics and collars to choose from, and the nearby free coffee and shoe shines will spiff you up immediately.

The shirt bar is open through 6pm today at Fifth Avenue between 48th and 49th Sts, and 8am–6pm tomorrow (stars Matt Bomer, Tim DeKay and Tiffani Thiessen will also make an appearance around 9am tomorrow, promoting the show’s 10pm premiere that night). No, even a custom-fit button-down won’t make you look as dishy as Bomer’s dandy Collar character, whose mug has been plastered on bus ads all over the city. But he’s a suave con man on the FBI’s payroll; you’re just a schmuck who could use a free shirt.