Health-conscious eatery The Pump recently launched a 30-day Resolution Do-Over Challenge for all New Year’s resolution drop-outs. The idea is that by this time of year, most people have already given up on, broken or just plain forgotten the resolutions they made at the beginning of the year. To entice those resolution breakers to come back to the good side, The Pump has created a social networking-like site where you can post your new resolution and get tips from a panel of health and fitness experts. The most entertaining entries (a sample one: “I will stop drinking the heaven’s nectar, Mountain Dew,” from Mr. Munchy, NYC) will be voted on to win $1,000 and a month’s worth of The Pump’s food, plus a year’s gym membership at Crunch. That’s right: Free food, money and a free gym membership. Go forth—and be witty!








