Intrigued by the promise of new and interesting booze, the Feed stepped lively into the scene earlier this week at the Wine and Spirits Wholesalers of America conference in Orlando. Indeed, spirits came at us from every direction, conveyed by models wearing Adam and Eve costumes, in frozen and even in whipped-cream forms. There was a gaggle of vodkas to sip, as well as fancy tequilas, not to mention liqueurs and tons of prepackaged cocktails. Some were great, others might be more appropriate for a frat party. In all, it was a major kick in the head. Sit tight. Many of these products are in New York or will be heading here soon.—Michael Anstendig

Creme Yvette, a lost ingredient of many classic cocktails, is now back in the bottle. (Photo: Michael Anstendig)

In response to the badgering of cocktail historians like Dave Wondrich, Rob Cooper—the mastermind behind the now-ubiquitous St. Germain elderflower liqueur—has resurrected another long-lost spirit. This time, it’s Crème Yvette, a violet-infused liqueur that perfects classic cocktails like the Blue Moon, the Aviation and the Pousse Café. The liquid has been stealthily making the rounds at New York’s famed speakeasies, but WSWA was the first official launch of the elixir. Read more »

The title shot from the premiere of The Wine Makers, a Top Chef–styled show that will air on PBS in June. (Photo: Michael Anstendig)

The Feed will go to any length to bring you news from the front lines of boozeville, which is why we find ourselves at the Wine & Spirits Wholesalers Association’s big annual shindig down in Orlando. Hundreds of producers are here vying for retail distribution, and ultimately, direct access to your liver. The four-day alcohol-driven bacchanal got off to a smashing start with a teaser reel from The Wine Makers, a vino-soaked reality series slated to begin airing on PBS in June. It’s a dream come true for oenophiles who’ve sat through multiple seasons of Top Chef wondering, Why can’t they do that for wine?

Read more »