
Attention home bakers and cookie fanatics: The Feed has some news that’s about to rock your world. For the first time ever, decorated cookbook author and sweets fiend Dorie Greenspan (Baking with Julia, Baking: From My Home to Yours) will bring her food from the page to the store. More precisely, many of the cookies whose recipes you’ve seen in print and perhaps reproduced in your kitchen—World Peace, Chocolate Chunkers and more—will be for sale at a soon-to-open pop-up store called CookieBar, a precursor to a full-time brick-and-mortar enterprise.
In a heartwarming (hearth-warming?) twist, Greenspan is going into business with her 30-year-old son, Josh, who readers of Dorie’s popular blog might know better as The Kid. Josh, a veteran of the service industry whose done time working front of house at Daniel, DB Bistro Moderne, and clubs including the defunct Suede and Level V, told the Feed, “I used to bake cookies before I would go to work at a number of different clubs. I always used to make World Peace cookies”—the double-chocolate creation punched up with fleur de sel. Though we wondered aloud if he spiked them with anything for the club kids, Josh assured us “they were herb-free.”
The pop-up will appear on February 8 at an unlikely spot: the hair salon Mizu on Park Avenue between 59th and 60th Streets. (CookieBar shutters after February 13—stock up Saturday if you want Valentine’s Day goodies.) The Greenspans plan to sell the treats daily from 11am until they run out, or until the salon closes for the day. Of the flavors on tap to be sold individually, some are brand-new and others are Greenspan classics: sablé, chocolate chip, World Peace, molasses spice, coconut-lime, espresso shortbread chocolate chip, peanut butter crisscross, Chocolate Chunker (salted cashews, dried cherries, bittersweet and unsweetened chocolates). Others, such as coconut puffs, caramel curls (think mini palmiers) and nut crackles (egg-white cookies with nuts), will come several to a bag. Expect high-quality ingredients, such as Valrhona chocolate, and prices that range from $2.50 to $4.
“I’m very excited about this,” says Dorie, a four-time James Beard Award winner and the author of the widely read Parade cooking column “1-2-3.” “I’m excited about working with Josh. It’s something we’ve talked about for a long time that we’re finally doing. I like the Kid.”
As for the long-term plan, Josh is hoping for a store opening by the end of 2010, and is scouting for locations downtown, particularly in Soho. “People are tired of cupcakes,” says Josh. “I believe there’s a market for well-made, great-tasting cookies.” So do we.









This is the best news ever! Congrats!! I am a huge cookie fan, I agree, it is time for the cookies to shine and Dorie’s are the BEST!
This is excellent news! I’m a huge Dorie fan! Congrats Dorie and Josh!! When will this be available in the West Coast?!?
Finally, good luck to Dorie and the Kid.
That’s delicious news for New Yorkers! Wishing Dorie and the Kid all the best.
Congrats to “the Kid” and his Mom! Such great news for new horizons. We TWD bakers are so happy… we are cheering you on!
AmyRuth
Excited, for what I know will be fabulous cookies. Have been waiting for a place to go when the cookie craving sets in.