
Mad Men, Season 2
This summer has been called the Summer of Failure for new TV—bombs be dropping—maybe we’ve just been saving ourselves for Mad Men. As a Johnny-come-lately to AMC’s runaway critical fave, I haven’t, until recently, had enough confidence in my take on the Golden Globe and Emmy award–winning series to offer much more than what a chorus of commentators have already served up. But, DVDs loaded in all chambers this past week (Lions Gate released the second-season box for $49.99 last month, and AMC has been showing 13-hour Mad Men marathons this week), I’ve immersed myself in Matthew Weiner’s carefully constructed world—which I tend to think is much larger than the show’s focal point of Madison Avenue in the ’60s—and found myself (like everyone I know) hooked.

Mad Men, Season 3
As we’ve explained here at Time Out before, Mad Men rewards repeated viewings for its elegant juxtapositions between human desires and flaws and advertising’s naked appeals to our inadequacies. The show’s detailed styling is never just window dressing—it always expresses something about how characters see themselves. The austere and clean lines of the early ’60s are often contrasted against situations that are messy and human. And I tend to think that the program has much to say about everything from domestic relations to the way Americans divide loyalty between work and family—and not just yesterday, but today. Mad Men makes a case that much of what we take for granted, from disposable diapers to imported beer, was engineered as a desire in the mid-’60s. It isn’t too much of a stretch to say the show chronicles the construction of American desire and identity themselves.
Many viewers and critics were driven slightly batty by the early half of season two which, on the surface, was often about shifting the (midcentury modern) furniture around in the back room rather than pushing the action forward. But of course, this isn’t Lost—if you’re only following the plot, you’re missing a good bit of the gold. This is heady, historic stuff.

Mad Men, Season 3
Season two saw Don Draper and his wife, Betty, each coming apart in personal crises of identity. Don’s neatly compartmentalized assumed life of affairs, work and family proved impossible to maintain—while Betty’s suburban boredom has given way to a near total unraveling in light of Don’s infidelity—and yet somehow, she appears to be living more truly. Don’s reflection in a mirror and his flashbacks may reveal not that he’s looking inside himself but that he may never be able bring the two (or three) Dons we know together. Contrary to what I have read elsewhere, I don’t see Don Draper’s talent in lying—his best ad ideas come from acute observation. Toward the end of season two, we seem him testing the waters for another impulsive life-jumping change and retreating. There’s always an underlying ambiguous tension in Mad Men for characters who are stepping outside the lines—will they regret it? That often depends on their gender, more than anything. But times, they be a-changing.
While there are nothing but outstanding performances from the entire cast, I’ve gotta say that John Slattery’s portrayal of Richard Roger Sterling is the show’s most sublime (and oft overlooked) pleasure. To put it crudely, Slattery brings depth and intelligence to the boss ad man even as he boozes out of his marriage.
And so on to season three. From what I have picked up online, it starts more vigorously than the last with Sterling Cooper’s merger gone through, a business trip for Don and Salvatore, and news for Pete Campbell.
Mad Men’s magic is in its ability to render the ’60s quaint, thrilling, repressed, romantic and stylish all at the same time. Romance and ugliness are often bound together tightly in what feels like a suffocating, boxed-in existence. No show has used history to deconstruct consumer and sexual relationships in quite the same way—Michel Foucault would have enjoyed it.
Mad Men season 3 premieres Sunday, August 16, at 9pm Central on AMC.
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