The furor over Michael Phelps has nothing on the unbridled commotion surrounding this week’s opening of Aurora’s Sonic.
Also on the commotion tip: The people behind Chicago Gourmet seem to be getting worked up about themselves. They’re bought in to their own hype so completely that they now believe they’re an international destination—they’ll be advertising about the event in London and Milan.
Finally, a man is suing Lettuce Entertain You because he believes Shaw’s Crab House gifted him with a 9-foot-long tapeworm. Let me be clear: While I think that Sonic and Chicago Gourmet are being overhyped, this seems worth the fuss.
Thanks for posting that right around lunch!
Tape worms! Yuck!
I really don’t understand the hype. There was (is?) a Sonic within walking distance of my high school in Austin, TX, and the food was pretty greasy, lame, cheap. Did they go upscale or something when I wasn’t looking?
I think the hype has something to do with the fact that Sonic has been airing commercials in the Chicagoland area for years now when the closest locations were in Indiana and Champaign. I imagine it will die down once people actually taste it and realize that it’s just another fast food restaurant.